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Monthly Review for June 2010

July 2, 2010 1 comment

Despite not publishing so many images this last month, the stats have been going crazy!  June was a fantastic month for sales, with a total of 5 prints sold of the following two artworks (click either thumbnail for a larger view):

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Coincidentally, the second image above (“Morning Fog Near Lake Eildon”) was also featured in RedBubble’s Featured Art gallery during the month, which was a greatly appreciated although unexpected honour!  A number of other artworks were also featured in RedBubble groups (click any thumbnail for a larger view):

work.5374637.1.fp,375x360,black,bright_white,box20,s,ffffff[1]

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work.5300501.1.fp,375x360,black,bright_white,box20,s,ffffff[2]work.5365372.1.fp,375x360,black,black,box20,s,ffffff[1]work.5300482.1.fp,375x360,black,black,box20,s,ffffff[1]In last month’s review, I set a goal to increase the stats by a factor of 100% in June. I achieved this goal in the all-important ‘sales’ figure, increasing by a factor of 125% from 4 sales as at the end of May, to 9 sales as at the end of June! Other stats fell a little short of the goal. 21,345 views as at the end of June represented an increase of 58%; 1,498 comments as at the end of June represented an increase of 48%; 562 favouritings as at the end of June represented an increase of 54%.

As for social networking, my Twitter follower numbers increased by a factor of 72% from 2,314 at the end of May to 3,976 at the end of June.  The stats for my Facebook fan page were less impressive, with an increase of only 13% from 76 fans to 86 fans through June.

The reason for falling short of the 100% goal in most areas other than sales is likely due to the fact that I did not publish much artwork throughout June, nor did I put much effort into social networking, blogging, and so on.  Instead, I have been focusing on writing and illustrating a book of landscape photography concepts, ideas, tips and tricks, which has been keeping me away from all those other activities.

Getting the book ready for publication continues to be my primary objective going into July.  That said, I do hope to get back to publishing some new artwork in July, as I am still out there shooting as much as possible to illustrate the book, and will be working through the images that I have gathered to work out which will be in the book and which I can publish to RedBubble myself shortly.  I also intend to balance out the development of the book a little bit better, so that I don’t entirely abandon the RedBubble community and all my followers on Twitter and Facebook again this month.

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Categories: Art, Marketing, Photography Tags:

Monthly Review for May 2010

June 2, 2010 1 comment

So here we are again, another month over… time for another monthly review to see what we’ve achieved and set our course for the month ahead!

As per my previous monthly review for April, my focus this month has been split between commercial and fine art photography. Although I did have a few opportunities to develop my commercial folio during May thanks to some kind-hearted individuals who were happy to model for me, I still haven’t developed this side of my photography to a point of marketing myself as a full-service commercial photographer. This hasn’t been helped by the fact that going on location to further develop my fine art landscape folio has always been so much more enticing that being cooped up in a studio somewhere.

A continual focus on developing my online presence, however, has certainly been fruitful during May! My Facebook fan page now has 76 fans (an increase of 58% over last month’s total), while my Twitter account now has 2,314 followers (a whopping increase of 148% over last month’s total). I’ve been receiving numerous requests from other artists and photographers who want me to publish a blog post about maximising Twitter’s potential, so stay tuned for that one…

Thankfully, my artwork has continued to be well received by the RedBubble community, with two more sales in May (one greeting card and one matted print)… click any image below for a larger view:

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Coincidentally, the second image above (Alfred Nicholas’ Boathouse #1) received a placing in The Dandenongs group’s Cool Hills challenge, and consequently I have been invited to exhibit it at Elevation in Emerald shortly… more details to come soon!

A number of my artworks were featured in groups again, which I’m sure contributed greatly to the increase in my stats throughout May, for a total of 13,485 views (an increase of 94% over last month’s total), 1,010 comments (an increase of 74% over last month’s total) and 364 favouritings (an increase of 67% over last month’s total)… click any image below for a larger view:

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So, on to June then… I know it’s futile for me to suggest that the development of my fine art folio will go on the backburner while I focus on developing the commercial side of my photography, so instead I’ll say that the goal will be to strike a better balance between the two. Hopefully my efforts on launching the web site will not continue to be hampered by technical difficulties and Internet connectivity issues this month, so watch this space for the big announcement shortly (I hope!). I’ve really started to see the value of social networking over the last month (as far as increasing my RedBubble stats is concerned), so I will certainly be looking to build up my online presence even further in June… from the numbers above, I don’t think that an increase in the vicinity of 100% over the next month is an unreasonable goal!

Categories: Art, Marketing, Photography Tags:

Monthly Review for April 2010

May 1, 2010 3 comments

So here I am, one month on from deciding to share my renewed passion for photography with the world… but how far have I come in that month?

My focus in April was two-fold: establishing a fine art folio on RedBubble, and establishing my presence on the most popular social networking sites (Facebook and Twitter). I’ve certainly achieved both of these objectives, with a popular range of 41 artworks published on RedBubble, 48 fans on my Facebook page, and 933 followers on my Twitter profile.

I have made 2 sales of my artwork on RedBubble: one postcard and one large canvas print (click either image below for a larger view):

Dusk at Middle Brighton Baths #3

Dusk at Middle Brighton Baths #3

Night at Melba Tunnel

Night at Melba Tunnel

Given the popularity of my artwork on RedBubble (with 6,936 views, 582 comments and 218 favouritings), I have to ask myself why I’ve made so few sales? I mean, 2 sales from 6,936 views is a really pathetic conversion rate of only 0.02%. I think the issue is that, through all my online marketing channels, I am targeting other artists and photographers, most of which would prefer to spend their hard-earned cash on developing their own artwork rather than printing mine. This is something that I plan to address in May by moving the scope of my marketing activities to more profitable demographics.

Now that I’ve got that off my chest, on with the show… 9 artworks (including the two shown above) were featured in RedBubble groups during April, giving me great exposure amongst the RedBubble community and helping to establish my presence there. Click on any of the images below to view larger:

Dusk at The Dell #2

Dusk at The Dell #2

Stormy Sunset Above The Pinnacles

Stormy Sunset Above The Pinnacles

Dusk at The Dell #1

Dusk at The Dell #1

Dusk at Elwood Jetty #2

Dusk at Elwood Jetty #2

Dusk at Elwood Jetty #1

Dusk at Elwood Jetty #1

Night Under Princes Bridge

Night Under Princes Bridge

Foggy Night at Lilydale Lake #1

Foggy Night at Lilydale Lake #1

In addition to all these group features, which I am very grateful for, Dusk at Middle Brighton Baths #3 (shown above as one of my sales) was featured in RedBubble’s Featured Art Gallery, which was a great honour! The following artwork was also featured in this prestigious gallery (click for larger view):

Dusk at Mentone Pier #1

Dusk at Mentone Pier #1

And with that, we move on with the month of May. Although I will always plan on continuing the development of my fine art folio on RedBubble, I do want to focus a little more on my commercial folio in the coming month… fashion/portraits, cars, real estate, retail products, etc. Work is currently underway on my own photography web site, and I hope to have it up and running for all to see during May… watch this space!

Categories: Marketing, Photography Tags: